Email Marketing

You would probably asking what is Email Marketing.
I found this definition on wikipedia. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
* Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
* Adding advertisements in emails sent by other companies to their customers.
* Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
With Campaigner Email Marketing you can choose from two different options which is the Campaigner which cost $25/month and Campaigner Pro with a starting cost of $375/month. Well obviously with this options the cheaper one has the basic needs of a email marketing while the Pro has everything a campaigner would ever want.
Lets talk about the features for this options. If you choose to have a Campaigner instead of the Pro one you get to have this features.

*Quick Campaign Creation
- Simply create, personalize and send campaigns - anytime.
*Grow & Manage Lists
- Email marketing success starts with your list.
*Ensure Delivery
- Maximise inbox delivery.
*Store your Images
- Maintain control, and simplify your campaign creation process.
*Measure Results
- Use real-time, in-depth analytics to refine your campaigns for continued success!
*Product Support
- This is where you get to contact Campaigner for assistance.

Well basically this features is all you need to start off. Well lets go now to the Campaigner Pro.

Improve campaign response through relevance
List segmentation allows targeting the right content to the right person.
Personalize the message
Dynamic content and wildcard substitution to show the right message to the right person.
Send on behalf
Send email on behalf of your sales or support people.
Workflows
Using a simple to use graphical designer, marketers can easily automate email campaigns that are triggered by an event.
Get the message into the inbox
Support for SPF, Sender ID and Domain Keys in built-in. Feedback loops with major ISPs allow for proactive deliverability and reputation monitoring.
Grow your list
Customize subscription forms and subscription management pages to capture subscriber data.
Measure results
Real-time campaign results provide immediate feedback. Advanced reports provide further insight.
Save time with automation
Recurring campaigns can be set to run automatically on a daily, weekly or monthly basis.
Set user permissions
Restrict access and permissions to specified users.
Integrate with Salesforce.com
Import contacts from Salesforce.com and push back campaign activity.
Integrate using the API
Integration with in-house databases using a SOAP/XML API or using our user friendly Self-Serve DB Synchronization Tool.
Agency support
Manage multiple accounts and brand the interface.

What more can you ask more with Campaigner Pro’s features? With Campaigner you are guaranteed to have Professional email marketing services! Visit Campaigner and start your free trial now! And register later if you are interested! Get your Online marketing software now!
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March 7th, 2008 at 1:10 am
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